Marketing, Advertising & PR based CVs

Those working in creative industries can afford to break some of the standard resume writing rules and be a little more adventurous when creating a CV. Indeed employers in the marketing, advertising and PR industries will often expect candidates to be a little bolder when creating a resume – think career business card.

Paper-based CV

It’s all about the creativity, so your CV should have great visual appeal, while still being clear and easy to read. Include hyperlinks to your portfolio of work. This can include blogs and other social media output. Marketing, advertising and PR employers will expect you to have an active social media presence. If you don’t already have one, begin building this up as a priority.

As with all sectors ensure your marketing, advertising or PR CV is achievement oriented. This can include examples of campaigns you contributed to, content you created or research you undertook. Even if your experience is limited you can still discuss your contribution in terms of the overall project together with the outcome. For example: “Produced creative ideas for a retail client’s viral campaign involving an urban flash mob, 12 gymnastic clowns and super saver discount vouchers with a conversion rate of 25 percent.”

One CV format that will work within creative fields is:

  • Name and contact details – including URLS to your social media pages (LinkedIn, Twitter and custom-made Facebook account)
  • CV Title – Role you are targeting e.g. Marketing Campaign Manager. You can also include relevant professional qualifications and even a personal brand statement.
  • Experience – Include dates, job and employer details with information on projects. These can be described in terms of the background, action and outcome e.g. Created a social media campaign for a regional shoe shop involving designing trendy Facebook and Twitter accounts; resulted in 25 percent increase in web traffic to client website with 50 percent conversion.
  • Training and education – Depending on your qualifications you will probably wish to lead with your related professional qualifications followed by academic and other details.

Video CVs

A recent development these can be very effective but are a high-risk strategy, so think carefully before using this format. Best suited to online, media or very creative roles; avoid them for large corporates. Video CVs will stand out so if you are creating one make sure you get it right.

It should tell something about your experience and what you can do in the future that could not be done with a traditional CV e.g. Incorporating your portfolio or demonstrating your skills. If it just describes your CV there is little point in creating one?

Keep it short (maximum of 2 minutes) – engage, intrigue and leave the viewer wanting to know more. If a hiring manager decides to watch your video CV they are more likely to play it until the end. On the one hand this is great because it allows you to get your message across. But if you waste their time woe betide you!

Even if you do produce a video CV it is recommended that you also create a document version. Systems are built to handle documents and video versions may cause issues and additionally, when you meet an interviewer they will likely want to have a document to which they can refer.

Good luck!